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For instance, social media sites like Facebook uses tracking cookies to analyze your online behavior and show you ads tailored to your interests. Digital Advertising Alliance enables you to delete such ad tracking cookies placed by sites like Facebook.
You can prevent tracking cookies from spying on your online activity by installing ad block plugins that come along with most major browsers like Firefox, Chrome, Internet Explorer and so on.
Block 3 rd party cookies to get rid of a major chunk of tracking cookies. These cookies are placed by a site other than the one you have visited.
But you can easily block these cookies from your browser settings. Similarly, all the major browsers offer the option to block 3 rd party tracking cookies to preserve your privacy.
But businesses, on the other hand, are one step ahead of the game and are finding new and creative ways to track the online activity of users by circumventing these barriers. The perma-cookie introduced by Verizon is one such brazen tactic to track online behavior.
However, seven years down the line, the FTC initiative still remains on the paper as a proposal, reports recode. Despite all the preventive measures illustrated earlier to opt-out of tracking cookies, the general rule of thumb of online etiquette is to make as little personal information available as possible on the web. The lesser the information in your personal profile, the lower are the odds of it getting misused by advertisers or miscreants.
What methods have you implemented to protect your personal information on the web? Please let me know by leaving a comment.
Save my name, email, and website in this browser for the next time I comment. Tracking cookies are third-party cookies , most of the time. Tracking cookies are the cookies that serve marketing purposes, such as targeted advertising and website analytics. They are the reason why many people worry about their online privacy. What do cookies collect from you specifically?
So far, you know what tracking cookies are and what data they gather about you. But how exactly do they do that? One of the reasons Facebook encourages website owners to use the pixel is so that they can get better experience with their Facebook ads. Then, when you go back to Facebook, they already know that you visited the store plus what you did there.
If the store owner so chooses, they can now display tailor-made ads to you on Facebook — ads that are meant to speak to your previous experience with the store. But, of course, this happens not only between these two websites but countless websites all over the web.
Google does something very similar for its Google Ads and AdSense programs. All of this activity is then stored in tracking cookies. Each time you visit another site, the cookie gets updated. And this goes on and on until most of the companies will be able to put together a chain of your full browsing history — the sites you visited, in what order, and how much time you spent on each one. No matter if you want to disable the cookies or not, either decision comes with a compromise on your end.
If you are aware of the pros and cons of disabling cookies in your browser, you will understand what option benefits you more. You have to re-enter your login details, reset preferences, remember frequent URLs, add products to shopping carts again, and do all the repetitive things manually. You will still see ads, but they will be less relevant to you. Companies can still track you through other methods.
You need to clear cache and delete your browsing history every day to avoid that. If you think that blocking cookies is the best solution for you, you can do it in one of the following ways or all at once, if that brings you comfort :. Go to your browser settings.
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