Here Ryland Homes, with their careful attention to detail, frequent inspections at crucial phases of building, and use of only premium brand name materials and appliances Anderson windows, Armstrong floor coverings, Owens Corning Fiberglass, General Electric stoves and refrigerators , struck a balance between cost, quality, and choice that was extremely popular with consumers. The customer could select from 15 different floor plans and from a variety of different housing styles that often reflected regional tastes.
Ryland also was building a variety of homes, from single-family dwellings to townhomes the 'townhome' concept was pioneered by Ryland to condominiums, just as the last was growing in popularity. Ryland's building venture prospered, and more than 75 percent of its employees became stockholders. The next several years saw further expansion into Texas.
Ryland manufacturing centers, initially called Ryland Building Systems later integrated into the Ryland Homes division in , were also constructed at this time, providing preassembled, factory supervised home building components to the home site.
By Ryland had penetrated the Midwestern market as well as the Philadelphia area, and had completed its 10,th home. A mere eight years later, in , Ryland celebrated the completion of its 50,th home. The purchase in of Crest Communities in Cincinnati, Ohio, launched Ryland's mortgage operations, modestly begun through Crest's subsidiary Crest Financial Services. From there Ryland Mortgage Company grew to become one of the nation's largest mortgage-finance companies, offering a full range of mortgage financing with branches in 18 states.
In RMC formed Ryland Acceptance Corporation which became a wholly owned subsidiary of RMC in , an administrator and distributor of mortgage-backed securities. During the s Ryland entered the booming Florida and California home building markets. In the latter, the M. Brock Corporation, with divisions in Los Angeles and Sacramento, was acquired in Ryland homes were marketed in California under the Brock or Larchmont Homes labels, and by the early s 40 percent of the company's business derived from southern California.
At that time, however, the savings and loans scandal and the recession of the early s struck California especially hard and moderated returns from land investment in the Golden State.
Fortunately, at the same time Ryland was expanding in California, it was also vigorously penetrating markets in Arizona, Colorado, Georgia, and North and South Carolina. Ryan retired from the board of directors.
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