How many words should a tagline be

Your tagline should convey one idea. One clear idea. A good tagline evokes emotion and conveys a single idea. Subscribe to Our Newsletter First Name. This field is for validation purposes and should be left unchanged.

Follow Us. What is a slogan? A slogan is a catchphrase that represents a product or company and communicates the key benefit you want consumers to associate with your business. Read on for inspiration and tips to help you create a compelling, unforgettable slogan:. Some well-known slogan examples are:. Although the above slogans are likely already at the tip of your tongue, there are many other great ones.

Recognize these? It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That's a powerful tagline!

Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you're doing it for, and where you are doing it all in one tagline.

Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun. The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens.

Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.

Top Stories. Top Videos. Did you know? A high percentage of SMB owners in niche markets employ market positioning strategies that fail to leverage customer-directed messaging tactics. Jargon happens in every industry although marketing may be the most afflicted, as showcased by that trainwreck of a sentence you just read.

The insider terminology in your industry has probably become second nature to you. As you can see, the insider language slows down your ability to comprehend. Keep your language direct and straightforward. Try reading them out loud. If anything sounds out of place in a spoken conversation, chances are, you have an opportunity to be more direct.