Cliff Kuang, a UX designer and author of the upcoming book User Friendly , sees it as a disconnect between marketing and design. Phone commercials in the past decade flaunt their pencil-thin profiles, with current models twirling like a ballerina on pointe. After all, a dropped caseless phone is just a future sale, a variation on frequently theorized planned obsolescence.
Kit Yarrow, a consumer psychologist and author of Decoding the New Consumer Mind , takes this point of view. In several ways, the arc of cellphone design has curved toward the increasingly fragile. Of course, the first day I had it, it went flying out of my hands and onto the concrete.
You have to wonder where the desire for something thinner and thinner comes from. Are we body-shaming ourselves through our phones? Yarrow takes this thought a step further. If that sounds far-fetched, consider that companies already tap into that bodily identification for their advertising. Thinness also has class connotations. Whatever stokes our desire for a paper-thin phone, it makes the act of going caseless all the more daring. In the case of Dutch lace ruffs — giant pleated accordions the upper classes wore around their necks — the point was to show off not just expensive lace but also the hours it took to assemble the ruffs, stitch them together, and iron and starch them.
And people are willing to endure a lot to communicate status. Today, status symbols can be tricky to nail down, particularly in the tech industry. Big, flashy displays of wealth are frowned on in Silicon Valley. Wealth is communicated in quieter, subtler ways: investment, philanthropy.
According to a study by Research Now and Match. It's certainly not painful, but the flat back of the phone really draws attention to the edge transition. To put the case on, you simply snap your iPhone into it.
Unfortunately, while the fit isn't loose, it is not exactly snug. It won't flop around with normal handling, but you can easily pull the Bumper away from the sides of the phone, as there's no elastic hold to it. This gets the job done and manages not to be terrible. It feels a little cheap in your hand and doesn't snap as closely as you might like, but there's nothing inherently wrong with it—that is, until you see the price. For this kind of quality and utility you should get all six colors for the price.
Even for those used to paying the "Apple tax," this feels like a rip-off. If Apple ever decided to sell the Bumpers in a pack like it used to do with the old iPod socks, it wouldn't be a bad way to switch up your phone colors on a whim. Also, cases don't necessarily guarantee full protection. In fact, according to some insiders, many broken-phone claims reportedly are made about iPhones that were in cases.
Just take a look at Amazon reviews for certain highly protective cases and you'll see a smattering of reviews from people who broke their phone in the first week of using a case. Read more : Stop buying breakable phones, and you won't even need a case anymore. After doing research, I made the informed decision to go caseless. Here's what I'm enjoying: the lightness, thinness, portability and in-hand feel.
I'm also appreciating that I can now take advantage of Back Tap more easily. To be sure, it worked when I used an iPhone case, but I noticed I had to tap slightly harder with my case.
I've programmed it to perform tasks like launching TikTok and taking screenshots. And guess what? Because of this lifestyle choice, I've evolved into a more careful human being. Will that transcend into other elements of my life? Still, the caseless iPhone lifestyle -- although far superior to the encased experience -- hasn't been perfect. As it turned out, I had sacrificed peace of mind.
I hadn't fully accepted the risk associated with carrying a caseless iPhone around Hong Kong. Anxiety over my iPhone 12 Pro Max slipping then crashing down onto rock-hard floors hit me in waves some days even if I do have AppleCare. My Pro Max, which features a matte finish, is still pretty slippery. Then, as I made my way to a charming Hong Kong beach, I worried about grains of sand infiltrating my iPhone's stainless-steel chassis -- regardless of its IP 68 rating, indicating it's both dust- and waterproof.
Maybe the caseless life wasn't for me, after all. So I decided to mix it up and swing for the best of both worlds. Now I save the case for higher-risk activities like hitting the beach and hiking trails, and for when I eventually hop aboard an airplane.
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